LiiT – Packaging System

The context

LiiT produces and imports products for the HoReCa sector, with a catalog ranging from garbage bags to compostable cutlery kits. Thanks to efficient logistics, it provides customers with all the disposable items they need to start or manage a business.
The company’s main clients are resellers, but in some cases it also serves end customers, such as restaurateurs, care homes, or cleaning companies.

The challenge

Build brand awareness despite some resellers requesting that the logo not be applied to the products.

The challenge

Design a flexible and recognizable visual layout for the mandatory product labels, turning them into a strategic touchpoint. The labels act as a visual hammer, increasing brand awareness.

The advantages

Thanks to this strategy, LiiT communicates its values of stability and establishes itself as a strategic partner in the HoReCa world. After consistent visual hammering, LiiT can afford to remain recognizable even without displaying its logo on labels and packaging.

Useful links
liitgroup.it Catalogue