Cartaria Italiana

The context

At the end of 2023, Cartaria Italiana commissioned an agency to redesign its website, cartariaitaliana.it. The new site was officially launched in mid-2024.

The challenge

Quickly adapt all of the company’s communication touchpoints to the new website design. Ensuring a smooth and consistent transition between the online experience and other communication materials was essential.

The solution

Identify the key graphic and stylistic elements of the new website. These elements were then translated into a cross-cutting graphic system, designed to be easily adaptable and usable across various communication media, both digital and print.

The advantages

The adoption of this approach enabled Cartaria Italiana to achieve a unified and consistent visual identity across all its communication channels. This contributed to strengthening brand recognition and improving the overall customer experience.

Useful links
cartariaitaliana.it Catalogues

Generic products were intentionally portrayed at sunset to distinguish them from customized ones. For the catalog, warm colors were chosen to enhance the photographs. Generic products are shown at sunset to visually set them apart from personalized items.