Alma de Jana

The context

Alma de Jana aims to tell the legends of ancient Sardinia through one of the island’s most prized traditional products: myrtle.

The challenge

Convey the rich tradition and popular values of an ancient island through a premium product, re-elaborating the folkloric imagery in a contemporary and elegant way.

The solution

The creation of an elegant and mysterious identity with strong references to Sardinian mythology and the creation of a community of enthusiasts. The brand assumes the role of the shaman who gathers the tribe around the bonfire to tell the legends of the island.

The advantages

a brand that, while elegant and distinctive, is also accessible to the public. The visual identity was developed to communicate both the high quality of the product and the strong connection with Sardinian tradition. The packaging, while evoking craftsmanship, was designed with attention to detail for a premium experience.

Useful links
Website Archived website